Monday, January 11, 2010

Handbag designer

Corporate gal becomes handbag designer: "Corporate gal becomes handbag designer
January 11th, 2010, 12:00 pm · 3 Comments · posted by Candice Shih, Staff Writer
Ally Losness had a dream. She would graduate from University of San Diego with her degree in communications and get a high-powered corporate job.
Out of college, the San Clemente resident became the marketing and communications specialist for a toll road company in San Diego.
But the job wasn’t what she expected or trained for. Plus, she never knew when she could see her boyfriend at the time, pro surfer and globetrotter Mike Losness.
He would invite her to accompany him to places such as Bali or Egypt “but I wasn’t just going to follow him,” said Ally Losness, 25, who married him last year. “I wanted to go on my own terms.”
Those terms became clear on a trip to Vietnam in 2007 — she would design, make and sell her own handbags inspired by her travels.
Her label, Moda Viajando, means “traveling fashion” in Spanish, a subject Losness minored in during college.

She uses canvas, leather and snakeskin and is favoring prints such as ikat and tie dye. Most retail for less than $100, and most are clutches.
“Bags are so great. Anybody can wear them. There’s no sizes,” Losness said. “If you’re having a fat day or a gross day, you can throw on a cute bag and feel great.”
She considers clutches an easy way to “punch up” an outfit and doesn’t mind the lack of convenience (most have an optional shoulder or wrist strap anyway).
But Losness also likes to keep . . . Read more by clicking on the link above.

No comments: